Writing and Related Services

On this page:

• Website Copy
• Long-Copy Salesletters
• Salesletter Cascading Style Sheets (CSS)
• Salesletter Graphics
• Email Newsletter Cascading Style Sheets (CSS)
• Email Campaigns
• Mini E-courses
• Product Autoresponder Sets

I offer writing and formatting services for online marketers that are part of the overall sales process.

Web Page Copy

Not every website that sells is a one-page salesletter! If you've chosen a brochure-style site to represent your business, I can write website copy that sells over multiple pages and still encourages prospects to contact your business. I can even create custom contact forms that collect the precise information you need from your customer, including a security code that prevents you from being spammed through your form. Just click Web Page Copy on the Request Form.

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Long-Copy Salesletters

You've undoubtedly seen or read a long-copy salesletter if you've purchased something online from an online small business owner like yourself. Long-copy salesletters are used because buyers need time to develop trust in you, and enough information to about your sales proposition to pull out their wallets and buy.

There is a very specific order to long-copy salesletters that make them a successful marketing and sales tool. This formula is time-tested and already in use by the most profitable websites in the world. With my help, yours can be one of them. Just click Long-Copy Salesletter on the Request Form.

Salesletter Cascading Style Sheets (CSS)

Cascading Style Sheets are a files containing instructions on how a browser should display the web page. They're also one of the greatest time-saving and most powerful website tools you can use on your long-copy salesletter. Instead of hand-formatting each heading, paragraph, testimonial box, and media frame, you can attach a style sheet and the page practically formats itself. I can create a simple CSS file with your specific color, font, border, background, and other formatting choices that you can apply to any or all of your salesletters. Just click Salesletter CSS on the Request Form.

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Salesletter Graphics

Your long-copy salesletter is going to need some "buy" buttons and other graphics to enhance the page and encourage the buyer to commit to the sale. I can create simple buttons with any text you want, using colors that match your salesletter theme. Just click Salesletter Graphics on the Request Form.

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Email Newsletter Template

Email newsletters are a very easy and popular way to communicate with your customers on an ongoing basis. Having a newsletter template can make creating email newsletters quick and easy. I can create an HTML template that match your website's layout, fonts, colors, and graphics. You fill in the content and send it to your subscribers. Just click Email Newsletter Template on the Request Form.

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Email Campaigns

Do you have a product launch coming up? Have you planned out your email marketing messages? Why not have have your emails already lined up, ready to send! I can create a set of messages that you can drop into your bulk email system and send at appropriate intervals. I will format them as text and HTML so you can send either or both versions. Just click Email Campaigns on the Copywriting Request Form.

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Mini E-Courses

Does it take time to explain how your product or service works? An email-based mini-course of 5 to 7 emails can set the stage for future sales if your prospects are initially resistant to buy. I take your marketing message and turn it into explanatory chunks of text or actual lessons they can follow. At the end of the "mini-course" they'll understand your product and be ready to buy. Just click Mini E-Course on the Request Form.

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Product Autoresponder Sets

Once your product is complete and ready for sale, you will need autoresponders to attach to that product: one that arrives immediately after purchase, and one or more as a followup to ensure customer satisfaction. Creating a set of followup message gives your buyer a chance to learn more about the product they've purchased, and gives you opportunities to introduce other products and services you have to offer. Remember, the buyer who has purchased from you once is more likely to buy from you again if they feel a connection with you. A post-sale set of autoresponders is the easiest and most consistent way to make that connection. Just click Product Autoresponder Set on the Request Form.

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Got More Ideas?

The items on this page are the most-requested items I provide, but may many other ideas are possible. If you'd like to discuss other options, we can definitely explore them during the creation of the Marketing Map for your business. Just click the button below to start your request.