Package Deals

For a complete description of each service, visit the Marketing Map section on the What is Copywriting? page or the Writing Services page.

Toolie's Marketing Map for Your Business

Toolie's Marketing Map Service includes the following:

• 60-minute initial consultation
• Up to 90 minutes of additional consultation
• Up to 2 hours of analysis
• MP3 recordings of the consultation calls
• Written marketing map document
• Price: US$250

This fee is applied to project investments totaling US$2000 or more.

Web Page Copy

Pricing for Web Page Copy for brochure-type websites varies by the length of each page, and are usually quoted as a flat rate per page. Activities begin with Toolie's Marketing Map, followed by:

• Up to 2 hours of additional consultation
• Web pages delivered in generic HTML format
• Typical page length: 400-600 words
• Average page price range: US$100-$125 each

Long-Copy Salesletter

Writing a long-copy salesletter starts with Toolie's Marketing Map, followed by these activities:

• Up to 2 hours consultation by phone and GoToMeeting
• 8-16 hours writing time
• Sales copy delivered in generic HTML format
• Project price range: US$3000 to $5000 depending on length

Salesletter Cascading Style Sheet

A Cascading Style Sheet for a salesletter saves time, and can be used with multiple salesletters, with or without alterations. Activities begin with Toolie's Marketing Map, followed by:

• Up to 2 hours consultation
• Up to 3 hours of style development and testing
• CSS file delivered
• Price depends on length and number of styles
• Price Range: US$150-$250

Salesletter Graphics

A Salesletter Graphics package usually consists of up to 5 buttons with different text, plus formatting of photos and creation of audio buttons for testimonial blocks. The Toolie Marketing Map is NOT required for this service.

• Up to 1 hour of consultation
• Up to 2 hours of graphics production
• Individual graphics delivered, plus the Photoshop (PSD) file
• Average package price: US$200

Email Newsletter Template

A customized email newsletter template will save you time and money. You provide the graphics for the template. The Toolie Marketing Map is NOT required for this service.

• Up to 1 hour consultation
• Up to 3 hours of production
• HTML Template and CSS file delivered
• Average package price: US$200

Email Marketing Campaigns

Email marketing campaigns usually consist of up to 5 emails in a series to promote a product or service. Activities begin with Toolie's Marketing Map Service, followed by:

• Up to 2 hours of consultation
• Up to 5 hours of writing
• Emails delivered in text and generic HTML format
• Price depends on the length of each email (typically 500-750 words)
• Average price range: US$75-$125 per email

Mini E-Courses

A Mini E-Course gives your customer a sample of the knowledge you have to offer. E-courses are usually 5 or more emails sent at specific intervals. Activities begin with Toolie's Marketing Map Service, followed by:

• Up to 2 hours of additional consultation
• 1-2 hours of writing per email
• Emails delivered in text format
• Price depends on the length of each email (typically 750-1200 words)
• Average price range: US$100-$125 per email

Product Autoresponder Sets

Product autoresponders begin with the purchase of your product and as many followup emails as needed (usually at least 3). Activities begin with Toolie's Marketing Map Service, followed by:

• Up to 1 hour of consultation
• Up to 1 hour per email
• Price depends on length of email, usually 400-600 words each
• Emails delivered in text format
• Average price range: US$75-$100 per email

E-Book Editing

followed by:

• Up to 1 hour of consultation
• Up to 6 hours per email
• Price depends on length of email, usually 400-600 words each
• Emails delivered in text format
• Average price range: US$75-$100 per email

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